When we started the journey to create Glu.ai, we didn't begin with technology—we began with people. Specifically, the creative producers and creative teams working in ecommerce businesses.

We've spent years in marketing and creative production, watching these teams struggle with an increasingly impossible challenge: producing more content, across more platforms, with limited resources. The frustration was palpable in every conversation I had with creative directors and ecommerce leaders:

"We're drowning in production work." "My designers are spending 70% of their time on resizing assets."

These weren't just operational challenges—they were emotional ones. Talented professionals were spending their days on mind-numbing production tasks instead of strategic work. Companies were losing competitive edge because their creative resources were tied up in production bottlenecks rather than innovation.

Getting to the Heart of the Problem

Rather than making assumptions, we conducted in-depth interviews with more than 50 businesses across various sizes and verticals. The data told a compelling story:

• 68% of creative production time was spent adapting existing assets rather than creating new ones
• Marketing teams were consistently prioritizing just 3-4 platforms, leaving others neglected
• Teams were struggling to scale content production as channel requirements multiplied

These challenges mirror what Adobe's State of Creativity 2024 report recently found: 44% of creatives spend half their working week on repetitive design tasks, while 71% face project management-related struggles that directly impact productivity.

Creative Operations: The Hidden Competitive Advantage

For ecommerce businesses, effective creative operations isn't a luxury—it's a competitive necessity. Your teams are likely expected to maintain a professional presence across numerous platforms, each with unique specifications and audience expectations.

When merchants prioritize streamlined creative operations, they gain measurable advantages:

• Faster time-to-market for new products
• Higher engagement across secondary platforms
• Better brand consistency across channels
• More agility to respond to market opportunities

This isn't just about efficiency—it's about creating conditions where creative teams can focus on strategic, innovative work that truly differentiates your brand in the crowded ecommerce landscape.

Validation Through Collaboration

We didn't stop at research. We created a detailed user persona and shared it with our interview participants, refining it based on their feedback. "You've described my daily reality perfectly," was a common response.

We built early versions of Glu.ai and invited creative teams to test them in real-world scenarios. Their candid feedback shaped every aspect of the product you see today.

A Work in Progress

Our current platform focuses on solving one specific, high-impact problem: efficient adaptation of creative assets across multiple platforms and formats. This capability alone can save creative teams dozens of hours each week while ensuring consistent brand presence everywhere your customers engage with you.

While our roadmap includes more advanced AI-powered capabilities in the future, we've deliberately started with excellence in this core functionality—creating a solid starting point that delivers immediate value to creative teams today.

Your Voice Shapes Our Future

We view you, our customers, as our most important partners in making Glu.ai the service that meets your needs. This first release is not the end of a development process—it's the beginning of a conversation.

We review customer feedback weekly, and our product roadmap is directly influenced by the challenges and opportunities you share with us. We're committed to rapid iteration and transparent communication about where we're heading.

If you join our early access program, you're not just getting a tool—you're getting a seat at the table as we reimagine creative operations for the AI era. Your experiences will directly shape a platform that we believe will transform how ecommerce businesses approach content creation.

We invite you to join us on this journey. Together, we can transform creative operations from a production challenge to a competitive advantage for your ecommerce business.